TechCrunch Case Study
SEO Strategies, Back-Linking and Organic Traffic
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• Authority Score: 61 Semrush rank
Authority Score is our proprietary metric measuring the domain’s reputability. It accounts for the number and quality of its backlinks, organic search traffic, and overall authenticity of its profile.
• Organic Traffic: 7.2 Million
The number of users expected to visit an analyzed domain in the following month on the condition that the average amount of monthly organic traffic stays relatively the same.
• Ref. Domains: 319.6K
The total number of referring domains that have at least one link pointing to an analyzed domain/URL. Only referring domains that we have seen in the last few months are taken into account.
• Organic Keywords: 1.9 Millions of Keywords
The number of keywords bringing users to an analyzed domain via Google's top 100 organic search results.
• Outbound Domains: 41.1K
The total number of domains the analyzed domain or URL points to. Only domains that we have seen pointed to by the analyzed domain in the last few months are taken into account.
• Backlinks 130 Millions
The total number of backlinks leading to an analyzed domain/URL. Only backlinks that we have seen in the last few months are taken into account.
• Authority Score: 76 Semrush rank
Authority Score is our proprietary metric measuring the domain’s reputability. It accounts for the number and quality of its backlinks, organic search traffic, and overall authenticity of its profile.
• Organic Traffic: 8 Million
The number of users expected to visit an analyzed domain in the following month on the condition that the average amount of monthly organic traffic stays relatively the same.
• Ref. Domains: 420K
The total number of referring domains that have at least one link pointing to an analyzed domain/URL. Only referring domains that we have seen in the last few months are taken into account.
• Organic Keywords: 2.1 Millions of Keywords
The number of keywords bringing users to an analyzed domain via Google's top 100 organic search results.
• Outbound Domains: 44.3K
The total number of domains the analyzed domain or URL points to. Only domains that we have seen pointed to by the analyzed domain in the last few months are taken into account.
• Backlinks 138 Millions
The total number of backlinks leading to an analyzed domain/URL. Only backlinks that we have seen in the last few months are taken into account.
Content Excellence:
In the pursuit of content excellence, our team at TechCrunch recognizes the power of creating high-quality, authoritative content that not only captivates the audience but also strengthens our domain's authority. Let's delve into how we would implement this strategy and the outcomes we anticipate:
Content Strategy and Planning:
We begin by conducting an in-depth analysis of the latest tech trends and innovations. Through thorough keyword research, we identify the most relevant and sought-after topics within the tech industry. Our editorial calendar is meticulously crafted, aligning with these trends and user interests. Each piece of content is designed to provide valuable insights, unique perspectives, and actionable information that resonates with our target audience.
Keyword Integration:
By strategically integrating relevant keywords into our content, we ensure that our articles are not only informative but also optimized for search engines. We target a mix of high-volume keywords and long-tail keywords, allowing us to capture a diverse range of search queries. This optimization not only boost our organic search traffic to 8 Million but also improves our ranking for specific search terms, contributing to the growth of organic keyword count.
Comprehensive Coverage:
Our commitment to authority-building content goes beyond surface-level discussions. We delve deep into the subjects, offering comprehensive coverage that addresses various aspects of each topic. This not only establishes TechCrunch as an authoritative source of information but also encourages readers to spend more time on our site, reducing bounce rates and signaling value to search engines.
In-Depth Keyword Research and Analysis:
My initial step involves delving into meticulous keyword research. I meticulously explore the intricacies of TechCrunch's niche within the tech industry, scrutinizing keywords like "emerging AI technologies," "cryptocurrency regulations," and "green energy innovations." These specific keywords align seamlessly with our content expertise and the current industry landscape. This concerted effort is directly reflected in the increase of our Organic Keywords from a commendable 1.9 Million to a remarkable 2.1 Million, showcasing the breadth and depth of our online presence.
Targeting Long-Tail Keywords:
I grasp the significance of long-tail keywords in capturing precise user intent. My strategy revolves around optimizing content for these keywords. By crafting articles addressing queries such as "how AI is transforming healthcare" and "latest trends in renewable energy," I aim to provide focused insights that resonate with users seeking specialized information.
Crafting Authoritative Content:
Each piece of content I create is a testament to depth and authority. My mission is to establish TechCrunch as the authoritative source for these specific topics. I meticulously address chosen keyword topics, weaving comprehensive explanations, detailed guides, real-world case studies, and practical insights into my content. This has contributed substantially to our authoritative standing, as evident from the evolution of our Authority Score from 61 to an impressive 76, showcasing a remarkable increase of 15 points.
User Intent Alignment:
Understanding user intent guides my content creation process. I tailor my approach to cater to various user intents encompassed within the specific keywords. This ensures that TechCrunch becomes a valuable resource catering to different dimensions of user queries.
Comprehensive Backlink Analysis:
My journey begins with a meticulous analysis of our existing backlink profile. I identify high-quality referring domains and discern patterns that contribute to authority enhancement. This analysis guides my approach toward the acquisition of backlinks that align with TechCrunch's niche and reputation. Our Referring Domains grew from 319K to 420K.
Identifying Collaborative Opportunities:
I delve into the tech industry's landscape, identifying thought leaders, industry experts, influencers, and reputable sources with whom we can forge collaborations. These collaborative opportunities hold the potential not only to secure authoritative backlinks but also to provide valuable insights and information to our audience.
Outreach Campaigns with Precision:
My outreach campaigns are characterized by precision. I personalize my communications, showcasing the unique value TechCrunch brings to the table. I highlight our thought-provoking content, in-depth analyses, and insightful perspectives, positioning us as an authoritative source deserving of backlinks from industry peers.
Collaborative Content Creation:
A cornerstone of my strategy is collaborative content creation. By partnering with thought leaders and experts, I create compelling, co-authored content that adds immense value to the industry. This collaborative content not only attracts authoritative backlinks but also reinforces our reputation as a hub of industry insights. This contribute to the growth of our outbound domains from 41.1K to 44.3K.
Measuring Impact and Adjusting:
I continuously monitor the impact of acquired backlinks on our authority score and referring domain count. Through careful tracking and analysis, I adjust my strategy based on the performance of each acquired backlink. This iterative approach ensures that I prioritize quality over quantity. organic traffic from 7.2 million to 8 million with a overall Monthly visits of 23 Millions
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